Michael McKeehan, Author at DMH SEO Inc.

Steps of implementing seo in your business

2017-11-092020-12-25 Michael McKeehan

Seo is now a necessary activity in any business. To gain success in any online business, then you should make seo part of your strategy. The world of seo is very big, and you need an expert to help you with implementing the various techniques. If you are not a seo expert, it might be difficult for you to implement search engine optimisation in your business. However, with the help of a good seo company, the job will become easier. There are various steps that are involved in the seo process.

Seo process

Seo Audit

Any good company will first conduct a good a seo audit before they start working on your site. A seo audit is done to determine your status regarding the seo health is concerned. The process will include looking at the website design to determine if it is seo friendly. The seo experts will also look at the content of your website to determine if it is relevant and also assess the quality of the site. A seo audit will make it easier to identify the problem areas of your site and look for solutions to the problem.

Understanding the business

Every business is unique in its way, and this is to tell you that each business needs a unique seo approach. To implement seo in the business, it is important to first understand the business. For instance, a construction company will work differently from dentist services. The two business require different approaches when it comes to implementing seo.

Identify keywords

When it comes to seo implementation, content is king, and this means that good content is important. Before coming up with any content, the first step is to identify the keywords that are related to the business. Keywords will be based on the type of business.

Come up with content

After identifying the keywords, it is now time to come up with the necessary content that is relevant to the business. The quality should be high quality to attract more readers. More readers mean that you will get more traffic to your site. More traffic to your site means more profit and better ranking in the search engine.…

SEO – An effective strategy for your business

2017-06-082020-12-25 Michael McKeehan

Having and running an online business is one thing, but running a profitable business is entirely different. If no one can find your website, then what’s the point of even being on the internet? Both online and offline companies realize the powerful potential that comes with search engine optimization and hiring an SEO company.

There are several aspects to running a successful online business that needs your attention constantly, but why spend hours at a time working on search engine optimization and implementing those strategies when you could be focusing on the more critical parts to your business.

SEO services save webmasters and online entrepreneur’s time, money, and a load of stress by attending to the tasks that can help you reach your targeted audience.

In case you’re not too familiar with search engine optimization and what an SEO company can do for you, here are three substantial ways using SEO services can benefit your business.

Keyword Research

Keyword research can easily be seen as the backbone to finding the right audience and potential customers for your website. Without keywords, you’re leaving open a gaping hole where the people looking for what you have to offer can’t find you. With an SEO company, their strategic researchers will be able to determine which SEO keywords and phrases will go along best with your website and its content.

This involves comparing and contrasting keywords, and seeing which ones have high search volumes with little competition. This can end up being a daunting task, so it’s highly advised to use SEO services for digging up the perfect search engine optimization keywords.

Website Analysis

The majority of SEO services will give your website a thorough analysis before determining an appropriate marketing and campaign strategy. Looking over your website also gives the SEO Company and their analysts a good idea as to what is currently working for your site and what should be tweaked for better performance.

Content Creation

Creating high-quality content for your sites visitors and potential customers is largely considered the single the most important part of getting a higher ranking within the search engines, which can eventually bring in considerable amounts of traffic. Your site’s content is what will draw readers to want to learn more, and it’s what will compel them to return to your website in the future.

Although the content is vital to the success of your website, many business and site owners don’t have the time or hold the needed experience they need to gain a following, which is why so many turn to an SEO company and SEO services.

You can contact or visit Boost SEO’s Milwaukee based office for you to have the most effective marketing technique.…

Reasons to hire an Edinburg seo company

2017-04-152020-12-25 Michael McKeehan

Website owners and online entrepreneurs can never ignore the importance of seo today. For any business to do well online, then the skills of a seo expert are important. The SEO Agency experts will help you in implementing seo strategies. Edinburg business owners need to find a good seo company that is conversant with all seo trends. The world of search engine optimization keeps changing every day, and it is important to find an expert in the field. You small knowledge in seo might not do much especially if you want to succeed in business.

Why hire an Edinburg seo company

Implement local seo in your business

If you are a business person with business premises in Edinburg, then it is important for people who search products and services online to find you. Your presence online as a local company can only be felt if you have implemented local seo in your business. The only way to implement local seo in your business is by hiring a local seo company in Edinburg. This is a good way of listing your business in the search engine and therefore attract more customers.

Carry out a seo audit

The main aim of a seo audit is to determine the performance of your site regarding online ranking. It is important to access if your site is competitive enough to beat other sites online. A good seo company will help you in carrying out a seo audit. This is a good way to know the areas of your site that need improvement as well as learn the downside of the site. Before implementing any seo strategies, it is important to carry out a good seo audit and come up with a good report.

seo company

Branding and profitability

The use of seo provides a very good to brand image and increases the profits of your business. If you are a start-up and you want the clients to be able to identify with you, then you need to show them the kind of person that you are through branding and seo will help you in achieving this. If you want to increase sales in your business, then the best way is to make sure that your business is top on every search engine.…

E-commerce Design For SEO

2017-04-152020-12-25 Michael McKeehan

Every year comes with it a series of changes when it comes SEO e-commerce designs. So many questions have risen about the position of SEO and if it’s still wise to use google search to get customer traffic on your website. Even if you agree with the issue or not, you should learn about the different design that an SEO commerce has developed over the years. Here are some of the e-commerce design in SEO trends that have developed over the years and the entrepreneurs can use and take advantage of.

General information

Of the shelf SEO design

Back in the days, the only SEO design that you could use was the one that could be tailored to you. Anything else did not work as good. The off the shelf design have since developed in the past years. Off the shelf have been advanced that they can now use apps that are generalized for a particular market. These products don’t need any input from the companies.

The strategy of content marketing

In the past content marketing was considered as the next big thing, but nowadays it’s not the next big thing it’s the new thing. Don’t only pay attention to the content. People need more information but will choose what to pay attention. That’s why a web design page that has short pages, few images, or no images will not stand out when it comes to customer satisfaction.

The king of them all is video content

Video has gradually climbed the ladder, to the point of now taking over in the e-commerce SEO designs. They have been demonstration showing how video content has become more effective in the past year. Shooting a video has become more efficient because it’s fast and does not have to cost much, and an SEO can quickly capture all the information.

Think about mobile optimization and the importance

One thing that has been the same since it was released it’s the Google mobile update. The intention of it being the same all this long because it wanted to penalize all firms that didn’t produce websites that were mobile friendly. In fact, the penalties have risen over the years and it’s becoming a serious problem. So SEO firms have to optimize the mobile.

Conclusion

It’s important to be updated about the e-commerce designs. If you are not always updated about this changes, competitors will always take advantage of this and be ahead of you. Stay aware of the changes and always act on them.…

Mistakes People Make In E-commerce

2016-11-012020-12-25 Michael McKeehan

Running a successful online store for your business is not an easy task. It is not everybody’s cup of tea. Most online store owners make a few mistakes which end up putting their sales at risk.

Here are the common mistakes that people make.

Poor customer service

Customer service is a very critical factor in the running of any business. This differentiates your business from the main competitors. A good e-commerce store enables an efficient customer service option which allows any customer to ask a sales question, technical issue, or anything else related to the product.

This service is much more effective and efficient compared to the email address. You should, therefore, have a ticketing system in case you don’t have a contact number. Ensure that the FAQS system comprehensively covers all the questions likely to be asked by the customers. Such questions include the ordering processes and the return policy.

Poor quality product description

The way your products are described significantly affects the customer’s attention. Always ensure that you manage to grab the client’s attention. Poor quality, insufficient or fake content could switch your client to other competitive sites.Poor content leads to losing of customers as well as mistrust among customers. You should, therefore, try as much as possible to showcase a detailed and an accurate product description to attract and grab the attention of the customers.

Product image

It is imperative to show the various pictures of your product online. This enables the customers to view the multiple images as they buy the products online. Each and every product should be accompanied by multiple images showing the different, angles-back, sideways and front.

The images should also display the different colors. This helps to instill the customer’s confidence towards the product. It also makes your customers feel good as they view and purchase the product.

Involving checkout process

The checkout process should not consume a lot of time. It should be hassle free and very easy. Most of the times, customers gets frustrated when you ask them some irrelevant questions. The checkout process needs to be done in a few clicks to save time and avoid discouraging the customers.

Poor mobile response

In the modern business world, most people do their shopping online by use of their mobile. Lack of an optimized mobile version in your business would be very disadvantageous. Most customers can not reach you online, and you may lose them in the process.

Navigation

Customers should be in a position to navigate through your site easily. Most customers are pleased by an easy and a quickly filtered search.…

Video Marketing Strategies

2016-10-292020-12-25 Michael McKeehan

A successful marketing campaign can increase your business profits by bounds and leaps. Videos messages are very amazing, and they help in delivering your message to the potential customers efficiently. In the modern business world, video marketing has been a ‘must do’ in business and has been proven to produce handsome rewards. However, to achieve the best online results from you video campaign, the following points must be kept in mind.

Here are some the top techniques for an effective video marketing campaign.

Connecting with your audience

Video marketing is about communication. In every business, you need to be well connected with your audience. The video will facilitate you in crossing the digital divide and get connected to your customers. A real connection with your customer helps you in building confidence and trust with your potential clients. A You-Tube video is a good example.

Ensure that your presentation is natural and friendly-try and make a close friendship with your customers. Maintain your eyesight on the camera, avoid looking down at notes or around. Placing you notes and headings next to the camera will make you remain focused always.

Keep it short

Marketing videos are very efficient when kept direct and concise. They are also easy to interpret. They should not belong to so as to save the user’s time. Long videos are likely to bore the customer and click them away.

Search engine optimization

So helps in optimization of both the main video search engines and the various content search engines. Along with the use of strategic keywords, the use of appropriate meta tags is also advisable for the page which you place your video.

Encourage comments

Communication is the main aim of video marketing.You should not limit your video to talking alone, give your potential customers an opportunity to talk back. You can also engage your potential clients in your presentation. Sometimes users are likely to provide some comments for action to be taken. You should engage such customers some of whom are liable to come back checking the comments you make.

Creation of a video sitemap

You can submit theses sitemaps to content and search engines which can index the content of your video. It is very profitable when the similar amount or work is exposed twice.Video marketing delivers excellent response levels when used resourcefully. This has been proven to be very effective and efficient by the number of videos which are posted on a daily basis. They have lead to a real bonus. Video marketing has many advantages which could catapult your business sales sky high.…