Businesses strive hard to have a high ranking in search engines. This is because the stakes are big. Being on top of search engines can mean many positive things that can happen to your company. For some businesses, they hire reputable SEO experts. In contrast, others painstakingly learn to do SEO by themselves or employ a regular employee.
High ranking can mean more traffic, more leads, and more conversion. This is why whether you have an online or land-based business, it is important that your website ranks near or on top of search engines. If you are doing your best to improve your website’s ranking, you should check on the following that may be dragging your website to the bottom of search engines.
Slow Loading Website
According to a research, 53% of users will leave a website within three seconds. They will be frustrated and transfer to the next website. Google gives importance to user experience when ranking websites. With this in mind, employ some test to know why your website load slowly. You can also check on methods that Google use to measure page experience while going over site speed optimization tips.
Hard-to-Crawl Website
Search engines use robots to follow links to your website. If your website has below par technical setup, it will have an internal linking structure that search engines cannot comprehend easily. On the other hand, if the most important part of your content is easy to understand, you can bet that your website will be ranked higher.
Many Dead Links
Dead links can be worse than slow-loading websites. It can indeed be very frustrating to see ‘404 error page’ once you try to open a website. Users are irked when this happens and they go to other sites to gather the information they want. The presence of many dead links can result in decreased user satisfaction and so with search engine ranking as robots can easily detect them. Redirect links to pages that replaced pages that you deleted to eliminate dead links.
Duplicate Content
If you have several pages on your website or you maintain more than one website with some identical pages, search engine robots will surely be confused. This can lead to low ranking. Review your website and delete identical pages.
Unstructured Data
When your website is not technically optimized, there is high probability that your content is not structured excellently. When there is no thorough description of your product or service you offer, do not expect that your website will be ranked highly. Go over your content and make it clear and straightforward but interesting.
Unsecure Website
Search engines will look on the security measures that you do to protect users and your website from hackers. If there is no security measure on your part, search engines will rank your site lowly. Use HTTPS to enhance security that there will be no interception of data.