Videos are now a great part of content marketing. People are now creating more videos instead of writing blogs. The truth is that video SEO is now a big deal. If you want to grow your business in 2019, it is important to make sure that you adopt video SEO.

Video SEO is all about ranking videos in the search engine. YouTube has grown in the past few years, and many people are searching for information on YouTube. Here are some benefits on implementing video Search Engine Optimization:

Less Competition

The main advantage of video SEO is less competition. If you want to grow your business and stay ahead of other business, you need to consider video ranking. You need to remember that many businesses are not ranking. It is essential to take advantage of that and create videos for your business.

When you rank your videos, you have a higher chance of growing your business. The best way to stand out of the competition is to take advantage of blogging and videos. Using videos with blogging will help you to stand out from the rest.

Google Loves Videos

Google is the main search engine, and it is widely used across the world. Studies have shown that Google has more preference to blog posts and content that has videos. In case you create a blog post, make sure that you at least include videos once in a while.

According to research, blog posts that have videos are likely to rank 53% higher than those that do not have videos. Ranking on Google is all about formula and strategies. You need to make sure that you understand how it works for success.

Videos are Interesting

One thing that you must admit is that videos are interesting to watch. It is not everyone who is willing to read a whole page of text.

If you want to make it interesting for your web visitors, make sure that you use videos more. Videos will help you reach your clients in the easiest way possible.

Encourage Engagement

Videos are personal compared to a blog post. When you create a blog post, web visitors do not feel that it is directed to them.

If you want to create something that is personal, the best way to do it is creating videos. Videos are engaging, and your views are likely to respond to videos than blog posts.