Mistakes People Make In E-commerce
Running a successful online store for your business is not an easy task. It is not everybody’s cup of tea. Most online store owners make a few mistakes which end up putting their sales at risk.
Here are the common mistakes that people make.
Poor customer service
Customer service is a very critical factor in the running of any business. This differentiates your business from the main competitors. A good e-commerce store enables an efficient customer service option which allows any customer to ask a sales question, technical issue, or anything else related to the product.
This service is much more effective and efficient compared to the email address. You should, therefore, have a ticketing system in case you don’t have a contact number. Ensure that the FAQS system comprehensively covers all the questions likely to be asked by the customers. Such questions include the ordering processes and the return policy.
Poor quality product description
The way your products are described significantly affects the customer’s attention. Always ensure that you manage to grab the client’s attention. Poor quality, insufficient or fake content could switch your client to other competitive sites.Poor content leads to losing of customers as well as mistrust among customers. You should, therefore, try as much as possible to showcase a detailed and an accurate product description to attract and grab the attention of the customers.
Product image
It is imperative to show the various 
pictures of your product online. This enables the customers to view the multiple images as they buy the products online. Each and every product should be accompanied by multiple images showing the different, angles-back, sideways and front.
The images should also display the different colors. This helps to instill the customer’s confidence towards the product. It also makes your customers feel good as they view and purchase the product.
Involving checkout process
The checkout process should not consume a lot of time. It should be hassle free and very easy. Most of the times, customers gets frustrated when you ask them some irrelevant questions. The checkout process needs to be done in a few clicks to save time and avoid discouraging the customers.
Poor mobile response
In the modern business world, most people do their shopping online by use of their mobile. Lack of an optimized mobile version in your business would be very disadvantageous. Most customers can not reach you online, and you may lose them in the process.
Navigation
Customers should be in a position to navigate through your site easily. Most customers are pleased by an easy and a quickly filtered search.…
about communication. In every business, you need to be well connected with your audience. The video will facilitate you in crossing the digital divide and get connected to your customers. A real connection with your customer helps you in building confidence and trust with your potential clients. A You-Tube video is a good example.